Product Designer & Certified Usability Analyst

Hi, I'm Annapurna.

I design enterprise AI tools, healthcare platforms, and analytics systems — turning complex, high-stakes workflows into experiences people can trust. 10+ years across pharmaceutical, healthcare, and higher education. Currently at Abbott, designing customer support experiences for medical devices.

Annapurna Banerjee at Config
Case Studies

The work that shaped
how I think.

About

A bit more about me.

I'm a Product Designer and Certified Usability Analyst (CUA) based in Pittsburgh, currently working at Abbott designing customer support experiences for medical devices across North America and EMEA.

My path started in electronics engineering, moved through a Master's in New Media Design, and has since taken me across industries such as pharmaceutical, healthcare, higher education, and nonprofit with always with the same goal: Turning complex workflows into intuitive experiences.

I'm drawn to high-stakes problems such as AI tools where trust is everything, analytics dashboards where clarity drives decisions, and regulated enterprise systems. I thrive when design has to earn its place.

Outside of work, I advocate for inclusivity in tech and have been recognized twice with the AbbVie Excellence Award — for championing the first UX Summit and for supporting the Tech in Residence program to bring more STEM women into AbbVie.

  • Certificate of Achievement, UI/UX Design for AI Products Stanford Online · August 2026
  • Certified Usability Analyst (CUA)™ Human Factors International
  • M.Des, New Media Design National Institute of Design, Ahmedabad
  • B.E, Electronics & Communication University of Rajasthan

Tools & Skills

Figma Adobe XD Miro Adobe Creative Suite Copilot Claude Miro AI

Research Methods

Usability Testing Interviews Card Sorting Heuristic Evaluation Accessibility Audits Ethnography Personas & Scenarios Task Flows
25+
End-to-end products designed
10+
Years of UX experience
10+
Industries served

My design approach

01

Research before assumptions

I prioritize getting close to users — through interviews, usability testing, or SME collaboration — before committing to a direction. Every design decision traces back to a real insight.

02

Design for trust, especially with AI

When users interact with AI-driven tools, transparency isn't optional. I design for explainability, making sure every recommendation or suggestion is grounded in a reasoning users can understand and act on.

03

Collaborate across the whole team

Some of my best design decisions have come from sitting with developers, engineers, and stakeholders early. I keep technical constraints and business goals in view from day one and not as obstacles, but as creative inputs.

Let's connect

Get in touch for opportunities or just to say hi.

annapurna04@gmail.com