I live at the intersection of analytical thinking and empathy, given that I started as an engineer before falling headfirst into design at NID.
For the past decade I've specialized in the kinds of problems most designers find daunting: AI tools, healthcare systems, enterprise analytics. The domains where the cost of a confusing interface isn't just frustration, it's a missed insight.
Growing up across cities in India and later working across geographies taught me to adapt quickly to new environments, new stakeholders, and new cultural contexts. That's shaped a core instinct in my design work: the "average user" rarely exists. Good systems have to flex for real variation in context, language, and mental models.
At AbbVie, I spent five years designing for the intersection of healthcare and analytics — building executive dashboards that give leadership visibility into business-critical KPIs, and designing AI tool that helps Quality teams to produce more compliant, higher-quality documentation. I care deeply about information hierarchy, the moment a user loses trust in data, and what it takes to make a complex workflow feel effortless.
At Abbott, I design customer support and self-service experiences for FreeStyle Libre — a medical device used daily by people managing chronic conditions across multiple geographies. Every support flow either helps someone resolve their issue or leaves them stranded.
I've done end-to-end UX across the full spectrum, from early research and synthesis, through prototyping and usability testing, to final delivery with developers and cross-functional teams. My engineering background means I genuinely enjoy the handoff conversation, constraints don't frustrate me, they sharpen the design.
Designing human-in-the-loop AI tools where trust, transparency, and explainability aren't nice-to-haves but they're what makes adoption possible. Experienced with AI authorship tools, GenAI interfaces, and ML-assisted workflows.
Turning complex data into actionable, decision-supporting interfaces. From executive KPI dashboards and alert frameworks to data marketplaces. I design for user who needs to understand something fast and act on it confidently.
Experience designing in highly regulated, compliance-driven environments — pharmaceutical, quality operations, and medical device support. I understand what it means when the design has to be right, not just good.
Interviews, empathy mapping, journey mapping, surveys, usability testing, card sorting, heuristic evaluation — I use research to make the case for design decisions, not just to validate them after the fact.
Conducting accessibility audits, delivering actionable recommendations, and designing with EAA and WCAG compliance in mind from the start. Accessibility isn't a pass/fail checklist it's a design quality bar.
Comfortable owning UX strategy while working closely with developers, and product managers/owners. I speak the language of constraints and use them to make design decisions more defensible.
Human Factors International
National Institute of Design, Ahmedabad, India · 2009–2011
University of Rajasthan, Jaipur, India · 2005–2009
I'm always open to interesting problems — whether that's a full-time role, a contract engagement, or a conversation about where AI and UX are heading.